123Movies. At the end of 2003 the main building of the Amsterdam Rijksmuseum has closed, in the words of managing director Ronald de Leeuw, becoming 'the most conceivable art museum'. The Spanish architects Cruz and Ortiz signed for the big design; in 2008 the modernized museum would open with a pioneering museum concept. Moviemaker Hoogendijk followed the first four years of what is called the biggest Dutch cultural operation in history.