123Movies. During the Joseon Dynasty, hair that was black and rich, like mud, was a prerequisite for a beauty, while the hair of a woman who was short and stiff was described as negative and ugly. In 1920, the new woman was called Modan (毛斷). Short hair had a strong meaning for women to challenge the established system. Now in 2019, women also cut their hair. It is a movement that rejects the social definition of “feminine”, escaping “Corset” movement.